Are you the “Wolf of Your Street”? On a daily basis, we get asked by candidates what they can do to make themselves more successful in order to secure their dream job in estate agency.
This is something that many of us have wondered within the estate agency industry, what makes a successful estate agent, is it all to do with mind-set, is it personality or do you just need to model yourself on Jordan Belfort?
Here at Cherry Pick People, we think the most successful estate agents have the following traits:
1. They have a positive mind-set
Spend time with positive like-minded people, do not waste time with people who focus on negative things. Successful people focus on the positives when going through rough patches, making their rough patches easier to handle.
2. They are passionate and enthusiastic
Estate agency can be tough at times, be committed to providing outstanding customer service, keep your landlords, vendors and buyers and tenants updated at all stages. Return their calls and emails in a timely manner, don’t wait for them to chase you. Every call you make to them should be like it’s the first call you have made all day.
If you want them to buy/rent a property from you, show them that you are passionate about the property. Sales is a transfer of enthusiasm!
3. They know their area
Become a local expert and engross yourself in the patch that you work in. Landlords, tenants, vendors and buyers want to pick the right person to do the job and having that knowledge of the market and a proven track record creates confidence. When a question is asked about a street, you need to know what has sold recently, what the highest rent achieved is, where they can go for a hipster coffee, where does the best unlimited prosecco brunch, where they can go for the best breakfast martini or Camden pale ale.
4. They put in the hours
The most successful estate agents are the first ones in the office and the last ones out, they are in early picking up all of the leads and the last one out of a night doing viewings and valuations. If people don’t answer, call them again, use the technology you have at your fingertips, call, text and email them, set reminders. Simple, yet effective.
5. They understand their client’s motives for buying, selling, letting or renting
The best estate agents will know the situation as to their client’s motives and work closely with them to get the best results. By taking the time to really get to know your client’s needs, you build a stronger connection ensuring you offer only the best solutions.
6. They have a great network
Make sure that you know who the best contractors, surveyors, mortgage brokers and solicitors are. By offering contacts that have the same level of service you do can really help you develop a strong network and just as you will recommend your contacts, they will recommend you meaning that many people will come to you based on reputation alone.
7. They practice their pitch
Deliver your pitch confidently tailoring it to suit the client that you are speaking to. Confidence is such an important part of working in agency. I know people who still practise their pitch in front of the mirror, even after 15 plus years in agency. They are always striving to be better and are some of the most successful estate agents I know.
8. They don’t let other people’s negativity bring them down
If you are doing well at work, there are always others who may not be. Don’t catch their negativity, if you are working hard and achieving your targets, keep on going and you will continue to succeed.
9. They appreciate the value of hard work
They want to make money as ultimately a sales job is about making money. They like to buy nice things, go on the best holidays, eat at the most amazing restaurants and really enjoy their lifestyle.
10. They use the best recruiters
Cherry Pick People work with some of the best people in the estate agency sector, we guide candidates through all aspects of their careers, as we have the knowledge and understanding of how the market works. The majority of the team come from a property specific background and are experts in their fields, meaning that we really know what it takes to be successful in estate agency. We meet all of our clients and candidates face to face, which is invaluable as we can really ascertain a candidate’s suitability for the role and also that the candidate will fit into the working environment and match the company’s values and culture. We cover all aspects of property, from front line estate agency, to administration, property management, construction and back office support.
Why not give us a call on 0207 801 6318 and see how we can further your career.